You’ve just launched your new business and signed up for a networking event to spread the word. Phew, one thing off your to-do list. Except you forgot perhaps the most important thing – promotional materials.

Fortunately, you stumble upon this blog which tells you everything you need to know about designing promotional materials or ~swag~ for your business!

A Behind-the-Scenes Case Study.

When you’re building a business, it’s easy to get caught up in the big picture. You have amazing ideas, a clear mission, and a vision for where you want to go. But what happens when your messaging gets lost in the noise, project intake feels unstructured, or logistics take time away from high-level strategic work?

That was the exact challenge we set out to solve here at Kindred Momentum.

As we entered the final quarter of 2026, we realized we needed a clearer roadmap for where we wanted to focus our time and resources. We created a communications plan to streamline client interactions, improve our systems, and better showcase our services. Here’s a look behind the scenes at why we created it, what went into it, and how a communications plan can support business growth.

What Actually Goes Into a Communications Plan?

A communications plan is an organized strategy that connects your business goals to how you communicate with your audience. A complete plan maps out:

Things Kindred Can Help With…

• Objectives and Situational Analysis: Where your business currently stands, including strengths, weaknesses, and growth opportunities.
• Target Audiences: Clear profiles of who you are talking to, what they care about, and how they prefer to communicate.
• Key Messages: Core ideas that keep your brand identity and messaging consistent across platforms.
• Action Plan & Tracking: Your chosen channels, activities, timelines, budget, task leads, and metrics for measuring success.

The Challenge: Big Ideas, Limited Time

Before creating our plan, many of our ideas and communication efforts were happening in different places. We relied heavily on word-of-mouth, and our digital presence was not yet reflecting everything we had to offer.

We asked ourselves a few hard questions:

• Are we making it easy for potential clients to understand what we offer?
• Are our systems creating a seamless experience for clients and freelancers?
• Are we allocating time for the projects and services we want to grow?

To address this, we knew we needed to organize our systems and prioritize where we wanted to focus our energy.

The Solution: A Three-Part Framework

Instead of trying to tackle everything at once, we narrowed our focus down to three core goals:

• Expanding Our Digital Footprint: Building our presence on platforms like LinkedIn and YouTube to share educational content, showcase marketing skills, and direct potential clients to our website.
• Perfecting the Client and Freelancer Journey: Establishing standard operating procedures around our new website intake plugin to organize new inquiries and set clear project expectations.
• Public Speaking & Brand Authority: Pursuing speaking opportunities at local business panels, TEDx events, and recovery networks to connect with community leaders and nonprofits.

The Takeaway for Your Business

A communications plan isn’t just a strategy document. It can also be an operational tool that helps protect your team’s time, organize your priorities, and support intentional growth. When your internal systems are organized, your external client work can thrive.

Whether you need help streamlining client intake, clarifying your messaging, or building a long-term content roadmap, a structured communication strategy gives your business the direction it needs to grow.

Take a look at our services to see how we partner with business owners to bring actionable direction to their marketing and operations!